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Monthly: May 2012

deliver2inbox > Blog > 2012 > May
16May, 2012
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Increase Your Email Open Rate By Improving Your Subject Lines

Just like a direct sales letter, the subject line of your email is usually the most important part of getting your readers to actually read your email. If you have…


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16May, 2012
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I have a lot of mail being delayed at Yahoo. What is happening?

That is normal when you send to yahoo accounts. They do something called “Grey-Listing” which means they always reject the first attempt to send an email. The second attempt will work (which…


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16May, 2012
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Link-Click Testing

When creating marketing emails, try using different text for both content and links. Also try re-positioning images such as logos and buttons. After sending about 3 different emails, compare the…


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16May, 2012
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Auto Responders: The Marketers Magic Trick

magine if John (an avid poker player) visits your website. You sell a book that helps him improve his poker game. He’s highly interested in what you have to offer,…


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16May, 2012
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Test, Test, Test

The key to avoiding spam filters is testing. The first method of testing I use is to send the newsletter to multiple email accounts with existing spam filters. For example,…


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16May, 2012
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Unsubscribe and Contact Information

Every newsletter you send out should contain a way for the reader to unsubscribe. Not doing so is illegal in some countries and is an instant sign of spamming. You…


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16May, 2012
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Always use Double Opt-in

Always make your contact lists double opt-in. This means that when a user subscribes to your contact list, they will be sent an email with a link that they must…


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16May, 2012
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Consistency is king

Use a template if you plan on sending newsletters consistently. This will make sure that all your newsletters look and feel the same. It will also add a touch of…


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16May, 2012
0

Avoiding the Spam Filters and Other Email Marketing Tips

Email marketing as many of us know, can be a powerful and inexpensive method of reaching our most active potential and/or existing customers. It can boost not only our direct…


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