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How to utilise SMTP to it’s utmost capacity

deliver2inbox > Blog > SMTP > How to utilise SMTP to it’s utmost capacity
15Jun, 2017

How to utilise SMTP to it’s utmost capacity

Let’s say you have an excellent SMTP plan which you can afford but do not know how to utilise it to it’s maximum potential. Every one faces that in the beginning but”Simple Mail Transfer Protocol (SMTP) is an Internet standard for electronic mail (email) transmission. Although electronic mail servers and other mail transfer agents use SMTP to send and receive mail messages, user-level client mail applications typically use SMTP only for sending messages to a mail server for relaying. For retrieving messages, client applications usually use either IMAP or POP3. SMTP communication between mail servers uses TCP port 25. Mail clients on the other hand, often submit the outgoing emails to a mail server on port 587. Despite being deprecated, mail providers sometimes still permit the use of nonstandard port 465 for this purpose. SMTP connections secured by SSL, known as SMTPS, can be made using STARTTLS”Simply put, an SMTP server is a machine, or collection of machines, whose primary purpose is to send, receive, and/or relay messages between email senders and receivers. An SMTP server will have an address, or addresses, that can be set by the mail client or application that you are using.


Email marketing is one of the most important and effective online marketing tools. As most businesses are going online, the need of email marketing is increasing by the day. However, ordinary outgoing mail servers fail to meet the prerequisites of a successful email marketing strategy. Therefore, most businesses that rely heavily on email marketing choose to use an outgoing SMTP or Simple Mail Transfer Protocol server.


An SMTP server is the most reliable email server when it comes to sending out mails to clients and customers. The features an SMTP server provides are unique and unmatched. A SMTP server is trustworthy and an email marketing strategy can work brilliantly if an SMTP server is relied upon. Bulk email marketing is the best way to send out emails and newsletters to clients and customers all around the world. Sending out mails in bulk is only possible through SMTP servers and it is one of the most cost effective ways of sending out mails to a large number of people all at once. Email marketing uses only bulk email services to ‘spread the word’.

In an email marketing strategy it is very important to track the status of your emails. Tracking your emails is only possible if you use an SMTP server. Your mails will be tracked till they are delivered to the recipient. You can also find out whether your mail has bounced, is in queue or has been deferred. It is also possible to find out the recipients reaction and response to the email. Using this service, you can now find out how successful your email marketing strategy has been.

So now you know how to utilise your plan and if you don’t have an SMTP then Deliver2inbox is a company which has great SMTP plans and at affordable rates and great customer service .

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