How to Use Data to Drive Your Email Marketing
If you were to consider the digital marketing “gurus,” email marketing is on its way out. Businesses are taking the leap to social media, YouTube, podcasts and other pathways of digital marketing. But the data tells a diverse story. According to newest study, email is still the second-most-used application on smartphones, topped only by definite phone calls. In adding, the conversion rate for emails is twice that of any other social media stage.
Mobile emails need to fit the lesser scope of the plans they’ll be read on. However, it’s not just the format of the electronic post that you need to adapt. You need to think about the way your subscribers devour email on mobile devices.
For starters, most mobile phone customers will skim your emails. To make sure that all of your important data is right away visible, use lots of attractive headlines, bullet points, and images wherever relevant. You have to make sure all of your most significant information is visible to users without scrolling.
If you have got the planning part covered; now focus on the content of your emails. There are four separate parts of your deliver2inbox mail that you need to pay close notice to.
Use a real person’s name in the “From” field except you’re an internationally famous brand. Craft a compelling subject line that will drive your subscribers to open the email. Start your body with a fascinating first line that makes it unfeasible for your readers to skip the rest of the copy. Keep it as brief as likely. Include a strong call-to-action. Tell your users precisely what you need them to do, such as click a link, fill out an analysis or buy a product.