• 24X7 LIVE TECHNICAL SUPPORT

We are Deliver2inbox.

Bulk Email servers helps you send large number of emails

Email marketing in today’s time is second only to search marketing as the most effective

deliver2inbox > Blog > Uncategorized > Email marketing in today’s time is second only to search marketing as the most effective
26Feb, 2017
0

Email marketing in today’s time is second only to search marketing as the most effective

Email marketing in simple terms refers to sending message to a group of people using email . This can be majorly for the purpose of advertising , request business , solicit sales and etc .
This is particularly done with the view to build brand awareness , building brand loyalty and trust for a business among its clients .
It is generally done to customer database and sold list to strengthen the position in customers mind and to attract new customers as well , it can help you with the further business orders and maintaining a stable relationship with the merchants and customers .
Types –
In today’s time email marketing is carried in different styles such as –
1. Transnational Email – It is sent with primary purpose of conveying the information regarding the action that took place . It is a sought of alert or notification or confirmation for a action that had been carried out . For example :- you receive a email from google whenever you change your password or your mail id is logged in with different device merely for conformation . Many newsletters email offer this service of transnational email , it is used by companies to send promotional messages through these emails . There are many vendors who provide specialized services in transnational email services like providing targeted and personalized email service and also running specific market campaigns .
2. Direct emails – Direct emails includes marketing by sending message solely to communicate a promotional image . It is also known a interruption based marketing . Example :- This promotional message may be in form of messages to convey special discounts or a catalog on a specific product.
3. Mobile marketing email – Traffic through smart phones and tablets have seen a good amount of rise . Websites are trying to capture more and more of the market and are viewing this as an important opportunity .
Advantages :-
1. Email marketing in today’s time is second only to search marketing as the most effective online marketing technique .
2. Compared to other marketing strategies Email marketing is more effective , reasonable and fast .
3. Email market is a cost effective way of testing different marketing content . Data gathered can be effectively used across all channels of marketing campaign .
4. Advertisers can reach and appeal to a huge number of subscribers and get them information of their interest available to them.
5. According to e-commerce data direct email marketing is more effective compared to standard emails . They have shown increase in number of orders received through this .

Leave a Reply

Copyright © 2017. Deliver2inbox