Email marketing in today’s time is second only to search marketing as the most effective
Email marketing in simple terms refers to sending message to a group of people using email . This can be majorly for the purpose of advertising , request business , solicit sales and etc .
This is particularly done with the view to build brand awareness , building brand loyalty and trust for a business among its clients .
It is generally done to customer database and sold list to strengthen the position in customers mind and to attract new customers as well , it can help you with the further business orders and maintaining a stable relationship with the merchants and customers .
In today’s time email marketing is carried in different styles such as –
1. Transnational Email – It is sent with primary purpose of conveying the information regarding the action that took place . It is a sought of alert or notification or confirmation for a action that had been carried out . For example :- you receive a email from google whenever you change your password or your mail id is logged in with different device merely for conformation . Many newsletters email offer this service of transnational email , it is used by companies to send promotional messages through these emails . There are many vendors who provide specialized services in transnational email services like providing targeted and personalized email service and also running specific market campaigns .
2. Direct emails – Direct emails includes marketing by sending message solely to communicate a promotional image . It is also known a interruption based marketing . Example :- This promotional message may be in form of messages to convey special discounts or a catalog on a specific product.
3. Mobile marketing email – Traffic through smart phones and tablets have seen a good amount of rise . Websites are trying to capture more and more of the market and are viewing this as an important opportunity .
1. Email marketing in today’s time is second only to search marketing as the most effective online marketing technique .
2. Compared to other marketing strategies Email marketing is more effective , reasonable and fast .
3. Email market is a cost effective way of testing different marketing content . Data gathered can be effectively used across all channels of marketing campaign .
4. Advertisers can reach and appeal to a huge number of subscribers and get them information of their interest available to them.
5. According to e-commerce data direct email marketing is more effective compared to standard emails . They have shown increase in number of orders received through this .