Bulk mail is one of those interesting things in life that can be either a boon or a bust, depending on how much mail you’re sending out, how fast you want it to get there and how much work of the tedious variety you’re willing to put in. Bulk email is typically comprised of an advertisement or marketing message that’s not likely to get sent repeatedly.
Junk email messages are “spam” messages, which are unsolicited (and typically unwanted) email messages that are filtered by the service. By default, the service rejects the spam message based on the reputation of the sending IP address. However, if it passes IP inspection but is classified as spam by the content filters, the message is sent to the Junk Email folder of the intended recipients.
As you probably guess the main reason why the emails are filtered because it is spam mail. You will absolutely recognize spam emails at first sight:
-Unknown email address in the From field
-Subject lines written in ALL CAPS
-Large and often bold font size.
-Pure promotional and sales content.
Spam complaints hurt your sender’s reputation and, consequently, email deliverability, to a great extent. Your sender’s reputation is the first thing the ISP takes into consideration when filtering the emails. Don’t panic if somebody flags your email as spam. Many email marketers receive spam complaints. It’s not a disaster but a sign for you that not everything is fine in your email program.
-Subscribe to feedback loops from ISPs to be notified when recipients click Spam button on your email.
-Email being sent to provided email address, with a link to click on to confirm consent to receive further emails
-Single opt-in is good but double opt-in is better. Confirmed subscription requests are the best way to protect against misspelled email addresses and wrong subscriptions.
-People can change their interests, or discontinue using your products so it’s normal when someone unsubscribes from your list. Deal with unsubscribe requests immediately and remove those recipients from your list. It’s even better if you could send them a short confirmation that they successfully unsubscribed.
-You are allowed to send emails to your client or other stakeholders where an existing business relationship exists. Technically, however, once this business relationship ceases to exist then you should have a mechanism in place to ensure that emails are no longer sent
To continue to do so may result in this being held against you as spam. Keeping in mind that the most likely way to end up on blacklists is to have people complaining about the received email saying it was unsolicited and the ambiguity surrounding this second section, if high percentage successful mail delivery is your aim then at Deliver2inbox we would recommend sticking to people who genuinely want to see your email and avoid using the second inferred consent argument.
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