The email newsletter is a powerful marketing and communication tool that has various useful functions. It reminds your users about you; it informs users about your products; it tells them what you have been up to, and it helps you build a unique relationship with them. Users like email newsletters if the newsletters bring them value.
The fundamental rule for creating an email newsletter is to give it interesting, relevant and up-to-date information that is enjoyable to read. Users sign up for newsletters hoping to be informed about things that they would not otherwise be able to find out about. In this article, we’ll discuss some guidelines for designing and distributing email newsletters. Each point will be accompanied by both good and bad examples.
1. Magazine Style: A magazine-style e-newsletter is synonymous with the short copy. This is a good choice if your primary newsletter’s goal is to drive traffic to your website. For your viewers to the entire article you are advertising, they must visit your website.
This newsletter-style includes short excerpts from multiple articles, not just one, accompanied by many links transferring viewers to each highlighted full article on your website. Because the style includes links to multiple articles many businesses use this format as a monthly re-cap of blog activities. However, it can be sent more frequently if you’re publishing often to keep viewers from being overwhelmed with too many featured articles in one email.
2. Single Topic Style: The single topic style of e-newsletters is exactly what it sounds like – the newsletter only shares information about a single topic or idea. All the information your readers could need would be included in the email itself, so the copy will belong.
Links are usually unnecessary in this style because the reader already has everything they need. This style isn’t a good choice when sending newsletters for marketing purposes because the reader has no reason to visit your online home base (your website) and learn more about your brand.
Single topic e-newsletters will most likely be sent out to contacts more frequently than either magazine or hybrid style newsletters. Overall, the more narrow the topics you cover in the newsletter, the longer the copy will need to be.
3. Hybrid Style: Medium-length copy is usually used in the hybrid style of e-newsletters. This style works well if you are looking to be able to both inform your readers and promote a product, service or e-book.
Within this newsletter, readers will see one larger excerpt that links to a website for more information. Hybrid style e-newsletters are usually sent out more often than magazine-style newsletters email because they don’t cover as many topics. Depending on your audience’s preferences, a higher frequency of exposure to newsletters may influence your audience to interact with your business more often.
This is an important step in convincing users that your newsletters are interesting and that they would benefit from signing up.
* Tell users what they’re signing up for. When you insert a link for signing up for your newsletter, you need to be shortly descriptive about what people will be informed about in their newsletter.
* Reward them for signing up. By reward, we mean giving them vouchers to say the first time sign up.
* Users don’t Prefer filling out the details and lengthy forms. All you need is their email address. So keep the Signup procedure short and simple.
* The content of the newsletter matters. Users look at three things when receiving an email; if they know the sender, then subject line to see if the topic is of any interest to them, and, the date, to see if the communication is up to date.
* Offer exclusive deals to subscribers. This always makes them happier subscribing to your mailing list.
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