You can say that Transaction Email is something that is not in “Bulk“. It is an email which is sent to the user based on actions like –
1) An action took directly.
2) The action they were the target of.
3) Even the inaction on their part.
For example– If an individual signs up for your website, you would definitely like to welcome him with a nice email, that’s what exactly a transaction email is.
An example of the second one is the alerts or notification we all receive from social networking sites. In this case, the action was taken by other users but the recipient was on the target, so it is a notification email to inform them about something that might affect them has happened.
People refer these transaction emails with various names like automatic, real-time or even personalized emails.
Some actions that are triggered commonly –
This is the first transactional email which the user will receive when he joins your website, it is important from the point of a website of view to send it for purpose of maintaining a healthy relationship with their users by staying connected to them and having a reliable communication. It is mainly sent to inform the subscriber that their account has been created, and further steps and additional information after that if any.
It is necessary for the users because this allows them to recover or set new passwords in order to have access to your app. The sender must take care and ensure that the email they sent has reached the recipient’s inbox, he should also make sure that their password reset procedure will prevent users from any kind of fraudulent.
Being an online vendor it is your responsibility to send purchase receipts email to your customers, any delay or mistake in this will create a negative impression for your brand in the customer’s mind. Don’t forget to add additional details in the mail like number and list of items purchased, shipping locations and etc. Also, make sure that these emails are responsive and optimized for different devices.
Along with these, there are also some more common transactional emails like –
4) Account balance updates.
5) Thanksgiving for some action.
7) Support requests.
8) Weekly manifests.
9) App error alerts.
10) Monthly invoices
and the list goes on. But these may not be specifically only transaction emails you receive. Any kind of action can trigger an email. The setup to trigger is real-time and you will receive such emails within the seconds of transactions.
These transactional emails have comparatively high open rates because these emails contain the content which is needed by the recipient.
To know more about Transactional Emails visit Deliver2inbox.
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