Transactional email is considered to be anything that isn’t bulk mail. It is the email sent to and individual based on some action they took and an action they were the target of. Sometimes, even the inaction on their part. When you sign up for a website, you receive an email from the site welcoming you to it in a very heart-warming manner. That my friend can be called as a transactional email. In this case, signing up in the so-called transaction.
To exemplify an action caused to a user is when you get notified if people comment or like your post, or start following you on a certain website, etc. Basically the alerts we all receive from our favorite social networking sites.
You can even call it a personalized real-time email. There are many sources of transactional email, such as:
-App error alerts
Transactional email is very engaging. Why? The rates of transactional email are much higher than commercial email. This is because the customers actively took part and are expecting to receive a response back. They might’ve paced an order, sent a friend request, etc and have asked to be notified by you about certain chosen topics. You can say that Transactional E-mail and Newsletter email are connected in a way.
When you create a new account on any website, you instantly receive an email from the admin of the website, whether automatic or real-time welcoming you to the site.
Similar to account creation, once you give your email ID to a website, they need to confirm through mail whether it was you who signed up or not.
After you forget your password, you always see a ‘forgot password’ or ‘password reset’ option below the login wherein you give your registered email ID and you are sent a mail regarding the resetting of your password with a provided link to do so.
When you make a purchase on any online store, the entire purchase information is immediately sent to your email ID.
After creating new accounts of different websites, you are kept updated with the activities happening on your account through the mail.
When you sign up for a social media account, you gain followers, get likes on your posts, or when people comment on your posts, you are notified via email.
To Know more about Transactional E-mail and Newsletter email visit Deliver2Inbox.
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