How to Use Data to Drive Your Email Marketing

How to Use Data to Drive Your Email Marketing   If you were to consider the digital marketing “gurus,” email marketing is on its way out. Businesses are taking the leap to social media, YouTube, podcasts, and other pathways of digital marketing. But the data tells a diverse story. According to the newest study, email is still the second-most-used application on smartphones, topped only by definite phone calls. In addition, the conversion rate for emails is twice that of any other social media stage. Mobile emails need to fit…