Importance of IP address in bulk email marketing.

Importance of IP address in bulk email marketing. As an email marketer, the one endless battle you face every single day is deliverability. Whether you’re sending a personal email or a bulk customer communication, electronic messages are frequently intercepted, filtered, erroneously labeled as spam, bounced or returned to the sender as undeliverable. When sending out bulk emails is it important to ensure that this email is coming from a consistent IP…