What is the difference between transactional emails and marketing emails?

What are 2 types of emails: Marketing & Transactional?

Transactional emails are automated messages that are triggered by a user’s interaction with a website or application, typically related to a specific transaction or event.An email message delivered to a list of subscribers or clients is known as a marketing email. Its goal is to promote a product or service or encourage a particular action, such as a purchase or sign-up.

What is a transactional email?

A transactional email is an automated email sent to a user in response to a specific action taken by them. Transactional email platforms provide user-friendly interfaces and APIs for businesses to send transactional emails efficiently.

To send transactional emails, businesses can use an Email API, which allows them to programmatically send emails. SMTP relay, another option, allows businesses to send emails through an external server.

What is a marketing email?

A marketing email is a type of email message that is sent to a list of subscribers or customers. Some of the best email marketing ideas include personalized content, mobile optimization, and compelling call-to-action (CTA) buttons. The best email marketing service providers offer a range of features.

To create effective email marketing, it is essential to follow some best email marketing tips, such as keeping the message concise, focusing on the benefits, and providing a clear CTA. A sample email for marketing services may include a catchy subject line, a personalized greeting, a brief introduction, a list of benefits, and a strong CTA.

How do transactional emails and marketing emails differ from one another?

Here are the differences between marketing and transactional emails:
Marketing Emails:

Also known as commercial emails or campaign emails.
Primarily designed to promote a product or service, or to drive engagement.
Can be sent to large groups of people who have opted-in to receive them as marketing emails.
Often have a call-to-action, such as "buy now" or "learn more.
Best email deliverability services can help ensure these emails are successfully delivered to the recipient's inbox.
Best transactional and marketing service providers include Mailchimp, Constant Contact, and Campaign Monitor.

Click here To know more about email deliverability strategy.

Transactional Emails:

Typically triggered by a specific user action, such as a purchase or account registration.
Focus on delivering important information to the recipient, such as order confirmations, receipts, or password resets.
It is typically sent to individual recipients, rather than a large group.
Have a higher open rate and engagement than marketing emails, as they are expected and provide valuable information.
Best transactional email services can help ensure these emails are delivered promptly and reliably.
Best transactional platform providers include SendGrid, Mandrill, and Amazon SES.

Transactional and Marketing Combined Emails

Transactional and marketing emails are messages that serve both transactional and promotional purposes. These types of emails typically provide important transactional and automated email messages, such as order confirmations, shipping updates, or account notifications, while also including promotional content to encourage best-practice transactional emails.

Transactional Email Examples

Transactional emails are automated messages sent to customers. Here are some examples:

Shipping and delivery updates: sent to customers to notify them of the status of their order, including when it has been shipped and when it is expected to arrive.
Password reset emails: send actional emails to customers who have forgotten their password, providing a link to reset it.
Account creation emails: sent to customers after they have signed up for a service, confirming their account has been created and providing login information.
Subscription confirmation emails: send transTransactional emails to customers after they have subscribed to a service, confirming the subscription and providing details about the service.

Transactional Email Best Practices

Here are some best email marketing campaigns for transactional email:

How to separate transactional emails from marketing emails?

To separate transactional emails from marketing emails clearly define the purpose of each type of email. Transactional emails should be straightforward and focus on the specific action the customer needs to take on the SMTP server while sending emails related to marketing should be more promotional and provide value to the customer in the form of deals or product information.

What does it mean to separate marketing and transactional email?

Separating marketing and transactional email means distinguishing between the two types of emails and ensuring that they are used appropriately. By separating marketing and transactional emails, a business can ensure that each email serves its intended purpose and meets customer expectations. This can help improve customer satisfaction and engagement, as customers receive emails that are relevant and useful to them.

Do you need support separating your business and marketing emails?

Yes, it is important to separate marketing and transactional email to ensure effective communication with customers and avoid potential issues while sending promotional emails. By keeping these two types of emails separate, businesses can ensure that their transactional emails are delivered promptly and reliably, without being marked as spam or sent to the promotions tab in customers’ inboxes as commercial emails

Transactional email service providers

Transactional email service providers offer a variety of features to help businesses send and manage transactional emails. Some common features provided by the best transactional email services include email deliverability optimization, email template customization, email personalization, real-time analytics and reporting, inbound marketing, advanced segmentation and targeting options, API integrations, and transactional email automation workflows.

Some marketing email examples

Here are some examples of inbound marketing emails:

Why you should use different tools for marketing and transactional emails?

There are several reasons why you should use different tools for marketing emails and transactional emails:

Conclusion

Integrating transactional and marketing emails can offer several advantages to businesses. By using relevant email marketing platforms and adding mass emails to transactional emails, businesses can build a good email marketing plan and ensure their transactional platform marketing messages are seen. This marketing automation can also improve the customer experience by creating a seamless and consistent interaction by deliver2inbox.

FAQ

What is a transactional email?

The primary purpose of a transactional email is to provide information to the recipient about a specific commercial transaction or event. These emails may include details about the action that triggered the email.

How to send transactional emails?

To send transactional emails, you’ll need to choose an email service provider that offers transactional email capabilities, set up your account, create your email templates, integrate your application with the email service provider’s API or SMTP service, and then test and send your emails. To ensure engagement, keep your emails relevant and personalized, optimize your subject line, segment your email list, and monitor your email performance.

How much does it cost for email marketing?

The cost of email marketing can vary widely depending on several factors. Many email marketing service providers offer different pricing plans based on the number of subscribers, starting at around $10 to $1500 per month for a few hundred subscribers and going up to several hundred dollars per month for large lists.

Which is the best platform for email marketing?

Campaigner
Sendinblue
Omnisend
SMTP