A transactional email is an automated email sent to a user in response to a specific action taken by them. Transactional email platforms provide user-friendly interfaces and APIs for businesses to send transactional emails efficiently.
To send transactional emails, businesses can use an Email API, which allows them to programmatically send emails. SMTP relay, another option, allows businesses to send emails through an external server.
A marketing email is a type of email message that is sent to a list of subscribers or customers. Some of the best email marketing ideas include personalized content, mobile optimization, and compelling call-to-action (CTA) buttons. The best email marketing service providers offer a range of features.
To create effective email marketing, it is essential to follow some best email marketing tips, such as keeping the message concise, focusing on the benefits, and providing a clear CTA. A sample email for marketing services may include a catchy subject line, a personalized greeting, a brief introduction, a list of benefits, and a strong CTA.
Here are the differences between marketing and transactional emails:
Transactional and marketing emails are messages that serve both transactional and promotional purposes. These types of emails typically provide important transactional and automated email messages, such as order confirmations, shipping updates, or account notifications, while also including promotional content to encourage best-practice transactional emails.